News & Information

Facebook can be a great low cost way for a small business to engage with local customers and expand their reach into other neighboring markets. As of January 2012 Facebook has more than 800 million active users, 50% of these potential customers log on to Facebook in any given day and has an average of 130 friends. Although that number may seem like an unlikely target for small businesses, it’s important to understand why Facebook [...]

Twitter has become hugely popular in recent years and is changing the way businesses communicate with their customers.  It’s no longer just building great websites, blogs, or landing pages for your PPC (Pay Per Click) campaigns. It’s about building networks and connecting with people that have similar interests.  However integrating this social media platform into your marketing mix can be tricky and difficult to measure. [...]

E-marketing is using the internet to market your products or services. The use of it should be defined in your marketing plan, and like any other form of marketing it needs to be properly researched, planned, analyzed and executed in order to be effective. E-marketing can include:     Development of your own website     Website content optimization strategies     Advertising Google Ad [...]

Why do I need SEO? If you already have invested in establishing a web presence for your business you may have found, as most eventually do, that a great looking state-of-the-art website only completes only half of the equation. What good is that brand new website if no one ever visits it?  The answer is obvious, but the solution is even more apparent…You have to get listed on Google, Bing, Yahoo, MSN, and many other search engines [...]