Twitter has become hugely popular in recent years and is changing the way businesses communicate with their customers. It’s no longer just building great websites, blogs, or landing pages for your PPC (Pay Per Click) campaigns. It’s about building networks and connecting with people that have similar interests. However integrating this social media platform into your marketing mix can be tricky and difficult to measure. [...]
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E-Marketing and social media
Published on Jul 22, 2011
E-marketing is using the internet to market your products or services. The use of it should be defined in your marketing plan, and like any other form of marketing it needs to be properly researched, planned, analyzed and executed in order to be effective. E-marketing can include: Development of your own website Website content optimization strategies Advertising Google Ad [...]
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